What we plan to do

Our aim is conduct behaviour change experiments to identify what works to help promote these kinds of micro-interactions between residents and essential workers. We will use our expertise in anthropology, co-design and behavioural science to understand current context, devise interventions and robustly test their effectiveness, in our 3 phase methodology:

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Ethnography
  • Observe and study the social connections between workers and residents.

  • Understand the current context - where these behaviours are already happening and where barriers to engagement exist. 

Co-design 
  • Use principles and models from behavioural science and wider literature to develop early intervention ideas

  • Iterate and co-design ideas with essential workers to identify the most impactful

Testing
  • Conduct experimental trials 

  • Provide robust evidence of which drive better social interaction